Stay on top of the latest wholesale evening wear fashion trends for your store and you will not only attract customers, but you will be able to count on their repeat business as they reward your fashion sense with continued purchases at your store. A woman who is looking for evening wear is a sophisticated shopper who wants to look glamorous and professional at the same time. She knows the appearance that she wants to give, and has worked hard to arrive at a point in her life at which she can afford the best wholesale clothing by brand names such as Tahari, Nine West, Jones New York, Kasper, and Calvin Klein. She is looking for clothing that will help her feel and look attractive while still reminding the world that she is a professional woman who has arrived.
You will find that the most popular type of clothing in this category is designer suits, social dresses, ball gowns, and dressy outfits. You will see strong sales from established brands such as London Times and Jessica McClintock. This is a category that requires a savvy retailer to carry sophisticated looking and high quality apparel that is suitable for corporate functions and social occasions. I have had many customers purchase this category of clothing from my business, Closeout Explosion, including boutiques in Nigeria, apparel shops in Zimbabwe, clothing stores in New York, and fashion outlets in Florida.
The challenge in this category is that designer evening fashion has a very high original retail value, which means that when you place your order directly from the official clothing showrooms you can expect to pay a substantial amount, sometimes as high as $200 a suit. It is for this reason that many resellers purchase this category of clothes from my closeout warehouse in Brooklyn, thus allowing them to pay below wholesale prices on brand name clothes. I am able to supply retailers with this category at such low prices by focusing on department store overstock, excess merchandise buys, and shelf pulls. For example, my closeout price for a $400 Tahari suit is only $39 each.
It goes without saying that if you want to be able to motivate shoppers to visit your shop and check out your apparel, you need to know which fashion is popular among your potential and current clients. I recommend that you visit fashion shows such as the New York Fashion Week, and if it is logistically challenging to do so then you can check out pictures of the show taken by fashion photographers. You should also be reading Elle, Glamour, Vogue, Cosmopolitan, and Harper’s Bazaar. If these magazines are not available for sale you will want to visit their websites. The key is to look at the advertising appearing in their pages and on their websites, so that you will be able to instantly know what the latest trends are in the fashion world.
There are also websites which I would recommend all retailers that are looking for sell upscale clothing should visit, such as marieclaire.com, style.com, wwd.com. Remember, the customer segment that is looking to purchase this type of clothing is generally more affluent, which means that you will be able to charge more provided that you stock the right wear for your market.
